Strategic account planning is a customer-centric approach to identifying priority accounts, capturing and analyzing critical information, and developing a strategy to expand and grow existing customer relationships. White space can cannibalize existing products or services, it can require extensive system design and support, and in some cases it can require very different business models.As a result, this often leads to people not wanting to take any risks and they instinctively retreat to their core and clos… This is about gaining ground knowledge. We believe that understanding customers, competitors, partners and market data is the best way to build a growth strategy that’s hard hitting, sustainable and deliverable quickly. White space thinking provides a framework that ensures, first that all the major influences on markets and strategy are analyzed and secondly that we move beyond assumptions to new scenarios based on analyzing those elements imaginatively. We care about creating strategies that are sustainable and build towards a better future. Space Council a Moon-Mars Development Strategy. The project focused on what we call the whitespace: the large but mostly unoccupied territory in every company where rules are vague, authority is fuzzy, budgets are nonexistent, and strategy is unclear — and where, as a consequence, entrepreneurial activity that helps reinvent and renew an organization takes place. This strategy was to include low-Earth orbit commercialization, robotic and human exploration, … Through brand strategy and design, we craft experiences that connect with the heart of the consumer. The project focused on what we call the whitespace: the large but mostly unoccupied territory in every company where rules are vague, authority is fuzzy, budgets are nonexistent, and strategy is unclear — and where, as a consequence, entrepreneurial activity that helps reinvent and renew an organization takes place. Blue Ocean Strategy is a book published in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the name of the marketing theory detailed on the book.. The white space is where companies can go into places where they’re serving new customers in new ways or even serving existing customers in fundamentally different ways. Like any blank canvas white space can provoke fear and hesitation. The "white Space" is the area in which there are no competitors; the first into it, defines it and sets the pace. We will work closely with you to understand the context of what is happening on a global, national, state and regional level to provide a baseline. COVID-19: White Space Strategy is fully operational during the coronavirus pandemic. Spare capacity is used to support inspirational charities and ambitious start-ups. They assert that these strategic moves create a leap in value for the company, its buyers, and its employees while unlocking new demand and making the competition irrelevant. Core Competencies combined with “White Space” can form the basis of a company and product strategy (see diagram below) If you are interested in these concepts and what they mean for … Our Work. New Revenue Identification, Market Analysis, Proposition Development and Go-to-Market Strategy, Market and data driven Capital Allocation strategy and M&A support that significantly improves investment decisions, We help companies of all sizes quickly and practically accelerate growth and scale successfully. Reach us by email or on mobiles as appropriate. We want to learn about past successes and failures – the more we know, the better we can do. We are an independent strategy and brand experience design company. Unlocking growth in complex markets | **COVID-19: White Space Strategy is fully operational during the coronavirus pandemic. Unconventional approaches are required to uncover these high value opportunities and to convert them into attractive businesses. Get the latest growth insights, news and event invites delivered straight to your Inbox, OUR CLIENTS' SALES EXCEEDED $1.5trn LAST YEAR, WELL POSITIONED TO SUPPORT GROWTH AROUND LONGER-TERM MARKET SHIFTS, FRESH PERSPECTIVES – ACTIONABLE STRATEGIES, Helping develop and launch a new solutions business, Partnering to grow the European connected homes market, Helping develop and upscale a new platform business, Assessing an acquisition target to enter a new market, Helping a high growth venture partner with corporates, Developing a growth strategy for 6 key countries, Creating a digital tool to optimise service delivery in the NHS, "What really sets White Space apart is their directly actionable recommendations that work for our needs", "From day one White Space just got what we wanted to achieve! Your business is our business. Go to top. Insights. Growth strategy consulting: opportunity identification, proposition development and go-to-market strategy. White space Analysis is one of the most ‘used’ modules across all DemandFarm users. Approach - White Space Strategy. We help shape how you talk about your business, where you talk about your business and create what all of that will look like. We unlock growth in complex markets. Perhaps the most important part of this is we make two things explicit. Defining white space in this way is important to strategy formation for three reasons. They have a refreshing approach, coming with concrete examples & recommendations. Finding the white space in your market is about identifying market opportunities in your industry that your business is capable of meeting. Branding. We work together with your team to define your brand strategy in an immersive workshop format. Team. Our Work. Work. In boardrooms, this term is used to indicate an unrealised potential or opportunity. Approach. The enterprise file sharing solution, … COVID-19: White Space Strategy is fully operational during the coronavirus pandemic. View White Space Strategy (www.whitespacestrategy.com) location in Oxfordshire, United Kingdom , revenue, industry and description. These small moments of “white space”— where we have time to pause and reflect, or go for a walk, or just breathe deeply for a few moments — are what give balance and flow and comprehension to our lives as a larger whole. Some companies consider it to be unchartered territory; others believe it … Blackberry created the Smartphone but it lost control of the space. The common denominator here is you need a new business model to do that. It is one of the most comprehensive modules I have ever experienced and honestly, it is one of the most important bits of DemandFarm for all stakeholders in the Strategic Account Management ecosystem. There are many different interpretations of ‘white space’. All Rights Reserved. Our Work. White Space begins every project with a deep dive to explore the current opportunities and challenges – both outside and inside and organization. National center for the middle market: SEIZE THE WHITE SPACE: Q&A WITH MARK W. JOHNSON. We dig into the truth about the circumstances as they stand. Our growth strategy projects engage with six stages of growth, including opportunity identification, proposition development and go-to-market strategy. space weather, security, and hazards subcommittee In the fight to stay competitive in the tightly contested middle market, identifying the “whitespace” in the market is an essential component to building a successful brand and stimulating business growth. Find related and similar companies as … Finding the white space in your market is about identifying market opportunities in your industry that your business is capable of meeting. White Space - Brand Strategy & Design Agency in Rochester Minnesota. I have learned over the years that a business process and strategy can have powerful outcomes if it can be explained in a simple way. Staff are currently working from home – all projects and office operations continue as normal. Identifying white space opportunities necessitates exploration into areas adjacent to but outside your traditional business boundaries. It provides insights into the customer buying trends across different attributes such as products purchased, potential or additional demands, influencing factors, and more. White Space Strategy Ltd | 599 followers on LinkedIn. White Space is an international digital agency aimed at making the clients reach their objectives & aspire for soaring higher with strategically designed digital products & experiences. We help shape how you talk about your business, where you talk about your business and create what all of that will look like. We use proprietary research and analytics to identify market ‘white space’ and unlock growth opportunities. The Strategy puts forward a reinvigorated approach to ensuring U.S. leadership and success in space. White Space Strategy - The Growth Consultancy. About. About us White Space Strategy, founded in 2006, is a Market Innovation Strategy focused consulting firm. These small moments of “white space”— where we have time to pause and reflect, or go for a walk, or just breathe deeply for a few moments — are what give balance and flow and comprehension to our lives as a larger whole. A simple yet powerful tool. There are many different interpretations of ‘white space’. If you're a gamer -- or just consult the Cheapskate occasionally -- you probably know that Epic Games gives away at least one free game each Thursday. We are an independent strategy and brand experience design company. White space analysis is an insightful evaluation of patents already published or applied for in specific technology/domain. Grow Into the White Space in Your Strategic Accounts. Social Impact. Exploring the competitive landscape and identifying whitespace that your brand can “own” provides an opportunity to recalibrate your business focus, determine what makes your offering unique and valuable to customers, and strengthen … Many thanks, and stay well! Staff are currently working from home – all projects and office operations continue as normal. White Space begins every project with a deep dive to explore the current opportunities and challenges – both outside and inside and organization. White space Analysis is the process of digging through the sales data to hunt for new white space opportunities to cross-sell and up-sell. Innosight’s Mark Johnson discusses how companies can innovate to achieve transformative growth and explore beyond their core business, or “seize the white space” in this Middle Market piece. About. Services – White Space Innovation for New Product & Service Category Development. EXPLORE THE WHITE SPACE OF OPPORTUNITIES WITH US] Reach Beyond The Web [BRAND BUILDING: KNOW YOUR CUSTOMER: Every brand has the potential to make it big with a slight push using a smart strategy. national space weather strategy and action plan product of the space weather operations, research, and mitigation working group . Great ability to keep things simple", "They made great use of their industry contacts and exceeded delivery targets in a very short period of time", "All the capability of a top tier strategy consultancy without the cost or arrogance", CLIENT SATISFACTION = 9.1 / 10 | NPS = +74. Whitespace is used to indicate a part of a page that is not covered by print or graphic matter. Some companies consider it to be unchartered territory; others believe it … We believe in making your dreams and goals a reality and our experts know just how to do that. White space is essentially a gap that a business can use to scale its revenue with its products. Strategy– The strategy to develop the largest possible market share of finished products. It is vital to strategize your market and know your customer through well-planned marketing funnel and strategy to achieve better results. Exploring the competitive landscape and identifying whitespace that your brand can “own” provides an opportunity to recalibrate your business focus, determine what makes your offering unique and … White space is a process management concept described by Geary A. Rummler and Alan P. Brache in 1991 as the area between the boxes in an … Our Work. 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