Use Twitter Cards when you have a strong call to action. You can feature one link in your Instagram biography and at GDS, we use this to spotlight different content like a new podcast or a key campaign. To help us improve GOV.UK, we’d like to know more about your visit today. If you do decide to adopt a new platform, make sure you have the correct branding, messaging collateral and an initial post in place before you launch. It also allows you to share lovely looking photos direct to Twitter. It covers a lot of ground, including: Social media has always been a fast-paced world and it shows no signs of slowing. Public service responding to questions enquiries … Having an editorial calendar in place can allow you to schedule posts throughout the day. We use our main GDS blog for bigger stories with broader appeal. Browse through a list of Instagram apps that may be useful to you. These showcase expertise both in GDS and across government. Think about the user needs on the different platforms. Collaboration is an important way to amplify content. Brands use social media to craft stories. Social media is increasingly important in influencing the public’s understanding of such attacks and what happens in the aftermath. For example, we use a traffic light system that identifies the levels of severity for an issue. Instead, they are people who continually talk about your account in a derogatory fashion for no good reason. A Social Media Strategy is a plan of action designed to achieve your brand’s social media objectives and goals. If you’re tweeting a link to a GOV.UK blog, most blog posts will auto-generate this if there’s an image within the post. For high-level issues, there may be particular individuals/departments who need to be made aware of the problem and an official statement may need to be drafted and shared promptly. What do you want them to do? And that’s important: three quarters of influencers said they would reject a pitch if it was not relevant enough to their audience. Why is it important to Develop your Governments Social Media Strategy? This next tweet is an example of how we’ve used the @GOVUK channel to signpost users to services on GOV.UK. When creating a video think about whether you need to have a CTA included as an end frame. More social media strategy success stories. If you work in government communications and are interested in learning more about using social media in your work, the Government Communications Service runs various training opportunities to help you. Research shows Instagram still outpaces Snapchat in popularity, and Snapchat is more popular with teenagers, who are not our primary target audience. To ensure we’re not missing anything across government, we use Basecamp. GDS team tweeted: Find out more about our #GAAD activity and watch our expert-led webinars in this blog post. Once you start using social media to talk to your community and spread your story, you become accountable and have a responsibility to engage. Establish these parameters in a contract to provide both sides with security. Acronyms should also be avoided as many users may not understand the wealth of acronyms government use. To ensure that everyone can get the most from your videos, it’s important they’re either captioned or embedded with a transcript (we cannot publish videos if they do not meet these requirements). Using the native analytics of the platform, you set the date to pull data for posts published between 1 and 7 February. This might make unpaid partnerships rarer. We use Google’s UTM generator tool and then analyse the custom Google Analytics dashboard to monitor traffic. Learn more techniques and best practices through YouTube’s Playbook Guides. We use YouTube as a hub for our videos as it allows us to embed this content directly onto Twitter (when we don’t use Twitter’s native video player) and LinkedIn. Establish whether they are creating content for your channel that they will be tagged in, or will it be created for, and hosted on, their channel? Consider whether you want to amplify your content (i.e. Useful reference points to find out about the latest developments in social media platforms include: If you want to get in touch with us about anything you’ve read here, please tweet @gdsteam or contact us. There are various ways to measure an objective has been met, and general data source that can provide the measurements. Twitter card managers are comfortable with with best practice reach of the Global internet population huge infographic a... 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