Campaign 2020: The Rise of the Influencer Election. What's behind the trend? The influencer marketing platform market is also growing at incredible scale as brands and agencies look to foster deeper connections with consumers being “influenced.”. According to another study, influencer marketing is set to become a $10 billion market by 2020.. It’s clear that influencer marketing is here to stay. Influencer marketing has exploded in the last few years and looking at 2020 stats, it is expected to be worth $15 billion by 2022.Users turn to their favorite influencers for recommendations and advice on … Influencer marketing is the fastest way to acquire customers today. ... Influencer marketing has become a profession in and of itself, with those having a seemingly large number of followers (which can be purchased in violation of social media platform policies) able to command hefty payments for posts. Influencer Marketing Delivers Results. In our Influencer Marketing Report, we highlight important insights, from the key trends in influencer marketing in ASEAN countries […] Influencers curate a large audience, usually one built around a cult of personality, and would lend their name to a particular brand. 89% of marketers believe that the revenue generated through influencers is similar or even better than other paid marketing channels. Here we’re looking at the top 10 influencer marketing statistics from 2020 and considering how they will impact marketing strategies in 2021. Patreon is a platform that eliminates the inconsistency and uncertainty when it comes to influencer paychecks. As more marketers dabble in this fast-growing channel, here are a few key stats to keep in mind: Marketers find influencer marketing effective, and are upping their budget in 2020. By Patrick Ward. Influencer marketing shows no signs of slowing down in 2020, having evolved into a core marketing strategy that is practiced by over 93% of marketers. This is what it takes to be a social media influencer 4 Nov 2020. Influencer marketing is expected to become a $10 billion industry by 2020. With a 40% rise in Gen Z consumers following vloggers since 2015, make sure you know all about it. As a digital marketer, you shouldn’t really miss the opportunities that influencer marketing will bring for your career. Rise of IGTV. Influencer marketing is on the rise in the last few years. Discover the elements that created this new market and helped pave the way for commercial success. Predicted to be a $10 billion industry by the end of 2020, the role of influencers will clearly continue to help brands connect with their consumers in … Find out if influencer marketing is right for your customers In 2020, we're going to see brands relying on a mix of content strategies to really put some power behind their digital marketing. It’s a new normal, and the changes that the pandemic has brought about has influencer marketing moving towards a … Arguing that an influencer is a ‘brand representative’ or ‘marketing agent’, is a valid and effective way of demonstrating that the risk of sustainability is reduced by the spread of products an influencer ‘influence’. You are invited to join our virtual "lunch, listen and question" session focusing on the continued rise of influencer marketing. In exchange for paying a monthly subscription, fans gain access to exclusive content from their favorite influencer. Understand the popularity of influencer marketing. With over 300 new influencer marketing-focused platforms and agencies entering the market in 2019, brands can now easily discover potential influencers, develop relationships with influencers, and run campaigns. The influencer marketing industry is on the rise, with no signs of stopping soon. Key Takeaways on Influencer Marketing for 2020. 8 of the most important influencer marketing trends in 2020. The Rise of Influencer Marketing, and What to Expect in 2020 By Farah Shalwani June 8th, 2020 In recent months, brands and retailers have had to adapt to a pandemic that no one saw coming, and one thing is for certain: engagement on sponsored content is … The world of influencer marketing has ... Influencer marketing in 2020. With the rise of social media celebrities, like Instagram bloggers and YouTube stars, it may seem that influencer marketing is more prevalent in millennial-focused consumer brands. As we move through 2020, influencer marketing shows no signs of slowing. Influencer marketing has changed considerably over the past couple of years. According to the estimates, it will reach a $15 billion worth by the end of 2022.So, if you ever had any doubts about building brand awareness through influencer marketing campaigns, it is time to reset your approach to this lucrative field of marketing. This infographic from Influencer Marketing Hub discusses about the remarkable rise of influencer marketing. 2019 saw huge developments for the influencer marketing industry; from TikTok becoming the most popular platform of the year to Instagram removing likes, and from the rise … From the rise of creators to the fall of celebrities and everything in between, these are the most important influencer trends to watch right now. Because of the various benefits (listed below) that it offers to the brands, the strategy is growing at a tremendous pace. But … Data sourced from We Are Social and Hootsuite in 2020 showed a social media penetration rate of 160 million people (59% of the country’s population), with an 8.1% year-on-year growth. Here is why video influencer marketing will be a successful marketing strategy in 2020. Do you know that +325% increase in searches for "influencer marketing" over the last 12 months on Google alone? The first 6 months of 2020 have been a difficult time for us all. According to several estimates, the influencer marketing industry is expected to be worth as much as $9.7 billion in 2020. In fact, it is predicted to become a $5-10 billion market within the next five years. For every dollar spent on influencer marketing, businesses receive $6.50. 90% of marketers say their influencer marketing ROI is equal to or better than the ROI of their other marketing initiatives. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. When I’m asked if influencer marketing is worth it in 2020, it’s often asked by skeptics who are unaware of market trends and growth projections in the social media advertising space. Drastic changes in lifestyle and values due to events such as the ongoing COVID-19 global pandemic and response and with tense moments of racial division and a much-talked about election year, called for a shift in the landscape. Influencer marketing is leveraging the reach of an existing influencer who has built a large following and strong brand reputation in a particular niche to support your brand, endorse your product, or co-create content, with the intent to increase brand awareness and drive sales. In this piece, you can get an in-depth understanding of what it is, and why influencer marketing is on the rise. Businesses are also seeing the value in investing in this more. The Rise of Influencer Marketing, ... 2020. While the industry continues to evolve every day, we’ve listed five of the most widely predicted trends in influencer marketing (IM) that are set to become the norm for 2020. Influencer marketing is about to surpass paid marketing channels. Brands are now more focused on influencer marketing due to the prospects of high ROI. Most businesses are seeing influencer marketing as a viable option, as opposed to other forms of marketing. Thus, it makes sense to make video influencer marketing an important part of your marketing strategy. 1. Founded by YouTube musician Jack Conte and Conte’s friend Sam Yam in 2013, Patreon allows dedicated fans to directly support their favorite creators. We’re stating the obvious, but Indonesia is a big market for influencer marketing. By understanding how each facet may affect IM, you can ensure that your strategies can continue to remain informed by the latest updates in technology whilst surprising your core audience. At its core, it’s really just an extension of selling ad space, or accepting a sponsorship. What To Expect From the Future of Influencer Marketing. Twitter Facebook LinkedIn Flipboard 0. 39% of marketers plan an increase in their influencer marketing budget. ... Influencer marketing allows the possibility that the reach of your business towards its audience will rise exponentially. Our legal experts will share tips and common pitfalls for brands who are contracting with influencers, the likely path for regulation in this area and how to navigate compliance given the global reach of influencers. Brands and influencer talent will continue to evolve their approaches and their expectations, but a performance model will continue to rise as influencer marketing develops. The COVID-19 pandemic has brought about a lot of changes to the business environment as well as to the influencer marketing landscape. A growing number of players now eyeing to get a share of this growing market. With the growth comes attention. Through the psychology of influence, influencers can impact the purchase decisions of consumers of all ages. The rise of Gen-Z in influencer marketing . 2020 proved to be a transformational year across industries, and social media and influencer marketing quickly adapted accordingly. Influencer marketing is set to gain even further momentum going forward. A survey by Influencer Marketing Hub revealed that 63% of marketers intend to increase their influencer marketing budget this year. Instagram Television (IGTV) is one of the most useful features for influencers today, and this is going to gain a lot more traction in 2020. 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